is course seeks to develop the student's skills in applying the analytic perspectives and concepts of marketing to such decisions as: segmentation, targeting,?

No. The Level 7 Diploma in Strategic Management and Leadership Online – MBA Top-Up Route (120 Credits) does not focus on tactical marketing execution such as segmentation or targeting. These are operational competencies typically addressed at Level 6 or within specialist marketing qualifications. This OTHM-accredited, Ofqual-regulated programme (603/2181/7) operates at RQF Level 7, prioritising strategic direction, organisational capability, and governance. Learners analyse how marketing strategy aligns with overall business objectives and risk appetite, rather than designing specific campaigns. The curriculum emphasises stakeholder mapping and high-level decision-making for senior managers. Consequently, while marketing is considered within the broader strategic context, the course does not seek to develop detailed skills in market segmentation or targeting mechanics.